Business Strategies in New Digital Times
Who should attend?

This programme is relevant for senior managers who want to:

  • Elaborate on new strategies to develop their business forward
  • Gain insights into new models and strategies that
  • Make a difference in digital times, especially
  • Subscription, data-centric and platform business models
  • Get inspirations from various industries and digital champions rethink existing business model(s),
  • Explore beyond current space of competition and industry, seed and develop new ideas
  • Get frameworks to picture the forces and mechanisms at work that disrupt most industries
  • Confront their views with high-level perspectives, to prepare for new moves
Duration
5 Days
Programme Overview

Today's business leaders need to become extremely aware of what leads industries to be disrupted, what are the mechanisms and new models behind, so they can anticipate or mitigate risks. Further, business leaders need to understand how to design and experiment new approaches and innovative business models like subscription-, platform – or data-centric models that often mean higher returns. Strategies in digital times are also about redefining the market space you're in, and the new relationships where competitors might become best partners, partners become competitors and customers best contributors.

Business leaders should also understand strategies to apply in case they need to reconfigure when put under heavy competition or disrupting pressure.

Course Outline

Module One - What is changing, impacts on your strategy design

  • Digital strategies: beyond technologies
  • Designing strategies in VUCA time

Module Two - Rethink to stay relevant and profitable tomorrow

  • Redefining your brand purpose and posture
  • Challenging and testing everything
  • Systemic, iterative, and creative visual thinking

Module Three - Change playground to enjoy higher profitability

  • Redefine your market space, frameworks
  • Reinvent your business model, test new ones
  • Reinvent operations with customers to the core

Module Four - Business cases: learn from digital winners and losers

  • What happened to those forgotten business stars
  • How those reinvented their old business
  • How those raised to stars from nowhere

Module Five - Explore new models, stay ahead of the curve

  • An overview of business model archetypes
  • Platform business models, how to design
  • Turn data into new business models


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