This introductory programme is designed for people interested in creative and innovative approaches for their organization. HR specialists, team leaders, those tasked with leading change, and those wishing to shape organizational culture in a positive way, will find this to be a dynamic, and thought-provoking, workshop. It ‘demystifies’ the concept of Design Thinking. Participants will understand how Design Thinking approaches applied to business – empathy, insight, concept development, applied creativity, prototyping, and experimentation – can substantially improve the success rate for innovation within organizations.
Programme Overview
Design Thinking is a powerful process of problem-solving, born out of Silicon Valley, California, that begins with understanding ‘unmet customer needs’. At its core, is a ‘human-centred’ approach to design that uses a tried and tested methodology to support and drive innovation and change. First used as a powerful product development tool, and later extended to user-centred service design, it has developed into a strategic approach to organizational transformation that can stimulate change and innovation, in any setting.
By the end of the workshop, all participants will be fully aware of the methodology and terminology that supports Design Thinking and will have gained a clear understanding of why, and how, to apply it to make the transformation towards an inclusive, and forward-thinking organization.
Objectives
To understand the fundamentals of Human-Centred Design and Design Thinking Methodology
To understand the cultural shift towards Design Thinking
To learn the 5 Key Stages of Design Thinking
To apply tried and tested techniques related to Design Thinking
To learn ‘experientially’, working on a case study, how to apply the key tools and techniques used in Design Thinking
Methodology
The workshop is a practical and ‘immersive’ introduction to the fundamentals of Design Thinking. It discusses practical ways in which Design Thinking has led to innovative solutions and outcomes at companies such as Airbnb, Apple and Amazon, and introduces, and guides, participants through the key phases of the methodology and explains how Design Thinking can be applied in everyday life.
Course Outline
Defining The ‘Buzz Words’… ‘Creativity’, ‘Innovation’ ‘Design’ And ‘Design Thinking’?
Understanding Design Thinking In Both Business And Social Contexts
Overview – The 5 Stages Of The Design Thinking Process
Empathy Building – User Research
Discovering User Insights
Defining The Problem – Crafting A ‘How Might We’ Statement
‘Ideation’
Developing Innovative Solutions – Prototyping
Presenting Prototypes
Testing And Feedback
Beyond The Prototype – Planning For Implementation
Understanding Pitfalls – When Organizations Fail To Implement Design Thinking Effectively
Design Thinking At The Heart Of Organizational Innovation And Change
