This course is recommended for Restaurant owners and managers, who wish to make their menu design work for them with pointers from an industry expert.

Your restaurant’s menu is the centerpiece of the business. It’s what you and your kitchen team worked so hard to create. It’s the main reason customers walk through your doors. And it’s one of the most expensive parts of your business to maintain because of rising food costs – so you want to make sure your menu works for you. A restaurant's menu is its main selling tool and can contribute to a restaurant's profitability. Through this course, participants will learn about how to design a menu for creating maximum impact with customers through the design basics and other strategies.

In this interactive workshop, the participants would be able to :

• Useful tools for DIY menu design
  
• How to write menu descriptions
• How to price items on your menu
• How to identify your most valuable menu items
• How to decide if you should change menu prices
• Clever ways to hide money on your menu
• How to sell expensive menu items
• How to increase prices and keep customers

The course develops three menu designs: folder, four-panel card, and single-page, exploring the design considerations for each, such as size, folding, typeface, and paper stock. The course also sheds light on incorporating logos, choosing appropriate color schemes, and producing menus online and in print.

This course would cover the following:

• Adding text and design elements
• Adding texture with a Photoshop brush
• Creating proof
• Adding stylized headers
• Designing menu inserts
• Placing and cleaning up text
• Creating a template
• Adding a textured background
• Preparing a menu for print