Introduction to Hospitality Management
Who should attend?

This training course is suitable for a wide range of professionals in the Hospitality industry but will greatly benefit: 

  •  Front desk and administration staff
  •  Chef
  •  Housekeeping staff
  •  Reservations & Front Office
  •  F&B supervisors
  •  Management roles
  •  Customer service managers

Duration
5 Days
Programme Overview
This programme will provide a learning platform for the students to learn the technical and operative skills required by the hospitality industry. During the programme, the student will learn the technical skills of the core operation of hospitality like Front Office, Food Production, Accommodation Operation and F & B Service along with general management skills. During the programme, students will learn through hands-on experience, on the job training and research.
Objectives
Explore the many wide-ranging career opportunities in hospitality and hotel management. Gain career advice and stories from international industry experts Use an analysis tool to evaluate competitors and make strategic decisions Analyze factors leading to an own-vs.-lease decision Explore distribution channels and pricing strategies Learn how to select smart, talented employees.
Methodology
This training course will utilize a variety of proven adult learning techniques to ensure maximum understanding, comprehension, and retention of the information presented. This includes a facilitative style with a combination of lecture, practical experience in the use of techniques, case studies and a high level of lively debate and sharing of ideas. Delegates will be encouraged to introduce problems of their own for discussion and analysis.
Course Outline

Course Outline

Day 1: An Introduction to the Hospitality Industry

  • The Depth and Breadth of the Industry
  • Game Changers

Day 2: Strategic Hospitality Management and Innovation

  • The Role of Strategy in the Industry
  • Corporate Strategies
  • Strategic Management
  • External Analysis Tools
  • Innovation and Game Changers

Day 3: Owners, Operators, and Investors -- A Behind-the-Scenes Look at Investing in the World of Hospitality

  • The Structure of the Operation
  • Evaluating Proposed Projects
  • Negotiation Management Contracts
  • Negotiating Franchise Agreements

Day 4: Marketing the Hospitality Experience

  • Brand Promise and Target Markets
  • Price, Value, and Position
  • Distribution Channels
  • Online Opportunities and Threats
  • Marketing Performance Measures


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