Corporate communications professionals play a critical role in the perception of oil and gas organisations among internal and external audiences. Amity University's 5-Day Effective Corporate Communication for the Oil and Gas Industries will prepare you to build a career in the increasingly important function of corporate communications for the oil and gas industry. The course will provide you with the tools and strategies required to communicate a significant change initiative within your organisation; work through a media crisis, and develop key messages to deliver to company stakeholders.

• To improve understanding of the evolving role of communications in the Oil and Gas industry
• To tailor a reputation in line with emerging risks and opportunities
• To help participants seamlessly merge traditional and new media strategies and tactics
• To provide an opportunity to update your skills and knowledge
• To help participants tell the story of the Oil and Gas Industry more positively

• This training course uses a wide variety of proven adult learning techniques to ensure effective assimilation and retention of the information presented
• The course is highly interactive and will prompt delegates to reflect on their own thinking, communication style, and practice

Day One: Communication in Oil and Gas Today

• Where Are We Now – A communications audit
• Exploring the Oil and Gas Industry 20 Years Out
• Significant Issues – Climate Change, Regulation, Green Energy
• Using PESTLE - Academic and social intelligence

Day Two: Stakeholder Mapping and Management

• Stakeholder mapping and segmentation
• Touchpoints and Moments of Truth
• Influencer programmes
• Situational Stakeholders and campaign planning

Day Three: Engaging Your Internal Audience

• The Importance of Staff Engagement
• Leading Employee Engagement from The Top
• Turning Employees into Advocates
• Communicating during a Crisis and Beyond

Day Four: Creating Campaigns and Content that Stick

• The Pillars of Strategy
• Thought Leadership
• Psychology, problem-solving and persuasion
• The Role of CSR and cause-related marketing
• Managing brand perceptions
• Measuring the effectiveness of your content

Day Five: Communicating in a Regulated Market

• Voice and Video – The world of web 3.0
  
• The Power of Stories
• Encouraging Stakeholders to Tell Your Story